How Bugatti’s Tourbillon Confused Google’s Web Algorithm | Karscoops

Bugatti’s ‘Tourbillon’ hypercar name confuses internet searches with watches instead of promoting their multi-million dollar masterpiece

                                        https://www.carscoops.com/author/sam-d-smith/                                    

What’s in a name? When it comes to christening a car as important as a new Bugatti, we imagine it took months of deliberation. Yes, naming a hypercar is not something that is taken lightly.

And, on the face of it, Tourbillon is a great name. Rather than representing some buzzword concocted by focus groups, in the horological world, a Tourbillon is a respected and complicated complication. Invented by Swiss watchmaker Abraham-Louis Breguet, it aims to improve accuracy by counteracting the effects of gravity on a watch’s movement. Everything ties in well with the car theme.

More: 1,775 HP Bugatti Tourbillon Hybrid gives us V16 reasons to hate electric hypercars

But linking the name to the watch complication loses Bugatti some internet algorithm points. As the model launched, online searches continued to focus on the wristwear, particularly with some of Bugatti’s watch collaborations catapulting to the top of search results.

We even found a lot of sponsored ad searches for cheap imitation watches from Ali-Express (and now I’m actually curious to find out how a $500 knockoff compares to the real thing that’s 750 times its price ).

The initial confusion stemmed largely from Bugatti’s partnership with Jacob & Co. The latter is a Manhattan-based watchmaker that has made a name for itself in the enthusiast world with its celebrity-endorsed, outrageous and often complication-laden timepieces.

In addition to Bugatti, they have also created a watch celebrating the Fast and The Furious franchise, a Scarface watch and their signature Five Time Zone watch.

With the Bugatti name so closely associated with a Tourbillon watch already, was it the best name for their latest and greatest V16 creation? To put it another way, it would be as if Stuttgart came out with a new model called “Porsche Chronograph” and was surprised when most of the internet traffic is directed towards Tag Heuer. By contrast, their time-themed Sport Chrono packs are in little danger of being mistaken for anything else.

Read: The latest Bugatti Chiron Tourbillon from Jacob & Co costs $1.5 million

Or maybe we’re missing the point entirely. Either way, it’s hard to imagine Bugatti’s clientele being an “add to cart” demographic.

But was Tourbillon the best name they could have come up with? Is it timeless and as special as the Veyron and Chiron? Probably not – but let us know what you think in the comments below.